SEMA Show 2021: our highlights

The SEMA Show is the largest automotive aftermarket trade event in the world. It brings together tens of thousands of manufacturers, suppliers and automotive professionals to browse, learn about and purchase the latest tools and products.

It’s also a great place to network, learn new skills, forge business relationships and check out some awesome vehicle builds. The biggest auto shops and brands from across the world will be there.

Like so many things, the 2020 SEMA Show was lost amid the global pandemic. But it’s back for 2021 and seemingly just as big, wild and amazing as before.

The 2021 SEMA Show isn’t just a global hot spot for the coolest, most tricked-out cars, it also features a plethora of new products and services for tire dealers to take advantage of (but there are plenty of wild rides, too).

As part of the SEMA Show this year, the Tire Industry Association will host a number of events at the Global Tire Expo, located in the Lower South Hall of the Las Vegas Convention Center.

Every vehicle on the market has wheels, presenting great opportunity for just about all businesses in the automotive industry. This section features every major wheel manufacturer and all of the new product innovations and developments that come with them.

While the sprawling show, which fills the multiple cavernous halls of the Las Vegas Exhibition Centre, is still dominated by specialist suppliers, in recent years car manufacturers have increasingly jumped into the action.

Ford, General Motors and Toyota join the likes of tyre companies, wheel manufacturers, custom car shops, off-road accessories makers and many, many more in showing off the craziest creations that can dream up.

ATEK MAKINA Top Quality products are back on display. Special attention was given to the new CNC ELEGANCE – a completely new development, which is very popular thanks to its high quality, many new technical innovations – compactly available only in this machine – and the competitive price.
Let’s not forget the unique Pangea, which remains in the top category of rim straighteners.
New is the ATEK family of wheel changers, introduced for the first time at the SEMA Show.
Don’t forget, the exhibited models are still available for purchase at a special show discount for a few weeks after the Show!

Here are just some of the highlights of this year’s show.